Service industry has become the focus of household water purifier water purifier ------- Yi Bin fierce competition in the market today, with the changes to improve the awareness of consumer rights and consumer attitudes, consumers in the purchase of water purifiers when the product is not only noticed the entity itself, the quality and performance under similar circumstances similar products, pay more attention to product service. Therefore, household water purifier water purifier companies offer while providing improved service to consumers, has become a new focus of the modern enterprise market competition. Quality of service is a high-end brand extremely important part of service can be improved through the corporate reputation, expand the market share, improve the efficiency and effectiveness of marketing efforts. At present, China's water industry, a sharp rise in new brands, fierce competition, competitive situation very grim. Therefore, household water purifier companies focus on product innovation, improve product quality, while establishing a sound service system and do the job every detail, to improve their corporate image and brand reputation effect, it is particularly important. Brand, it is not just the name of the goods or business representatives, which encompasses the rich connotation of a commodity, the well-known brand is to convey to consumers a clear message - high-quality products, better service, we can say precisely these two points, constitute the most fundamental basis for a brand. Service is a part of many companies has been criticized by consumers. Many domestic water purifier business very often did not agree that the product sold is the winner, it also cares sale. This phenomenon is related to the industry for their views published, in fact, service is very critical, word of mouth marketing is too important. Any goods, consumer use, will have more or less problems, aging of components, the use of inadvertent damage, will give the user the inconvenience. How to deal with the maintenance of consumer demands in a timely manner to address the worries of consumers to purchase products after the measure of a business-to-market and consumer responsibility. As the water purification industry sales champion, Yi Bin purifier knows the importance of service to consumers reputation and business development. To make service a higher level, in 2014, Yi Bin purifier create a new service model, officially launched the "6 hours service circle" and promised a failure to reach any place within six hours, to achieve 99% of the fault the same day can be dealt with properly, reduce the failure to bring users the maximum inconvenience. Yi Bin purifier relevant responsible person said: well service companies not directly determine all of the pre-investment, poor service, no matter how perfect do do all the previous links will immediately collapse like dominoes moment So Yi Bin for service very seriously.